Description

Role:

Initiate actions for competitive research, platform determination and audience identification. Execute Top-of-the-funnel tactics like: paid media, SEO optimization, etc. for lead generation; and middle of the funnel tactics like: lead nurturing, email marketing, marketing automation, customer Journeys. Run keywords analysis and make new keywords recommendations. Monitor campaigns’ performance to optimize spend and results. Proactively engage with your stakeholders to adjust campaigns’ delivery and improve results if deviate from initial forecasts. Coordinate digital content creation with content team to meet the communication strategy goals. Manage end-to-end digital marketing projects such as new ad strategy implementations, nurture strategies, email marketing, marketing automation and content marketing alignment. Scale best practices across campaigns (targeting, audience set-up, automations, etc.). Keep up with all digital marketing trends to A/B test. Build and present weekly/monthly reports that communicate results, insights, and overall performance.

Profile:

• Bachelor's degree in marketing, business administration or related majors.

• 3+ years of experience at a B2B company, ideally with a track record of directly contributing to sales growth via website conversions and/or lead collection.

• Strong track record work in digital marketing and lead generation campaigns
• Experience in setting up and optimizing paid campaigns on LinkedIn
• Advanced knowledge of retargeting, pixel implementation, custom audience creation, standard and custom events
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Facebook Analytics)
• Knowledge of SEO practices and how to harness trends and insights to optimize SEO and SEM
• Proactivity, problem-solving and creative skills to get the most out of your campaigns
• Strong analytical skills and data-driven mindset
• Proficiency in MS Office Suite
• Stay up to date with digital marketing trends and developments
• Ability to multitask and perform under tight deadlines
• Ability to work independently with little supervision
• Fluency in English.

What we offer? 

• Opportunity to work in a challenging environment with dynamic teams and innovative projects; 
• Integration in a solid company; 
• Opportunity to work with the latest google technologies like google glass, wearable and android TV in international projects  
• Constant training that includes the development of skills. 

Send your CV to: [email protected]